For hundreds of years artists have had to put up with mediocre white paints, that aren't opaque enough, aren't any whiter than the paper or canvas they are painting on. Although super-whites are available they are expensive, and not available to everyday makers like us.
White 2.0 has been years in the making, and thousands of artists have helped us get it just right. Now finally, miraculously, it’s here. Using the best pigments, mattifiers, and an entirely new acrylic base, we've not just made the whitest white paint, but an entirely new paint.